Monday 22 December 2008

No interviews for PhD students from IITs: TCS

Tata Consultancy Services (TCS) CEO and Managing Director S Ramadorai said that the company would hire computer science PhD students who have graduated from any Indian Institute of Technology (IIT) in the country without any interviews for the next five years.

He was speaking at the Tata group CEOs panel discussion at the Pan IIT Global Conference 2008, being organised at IIT-Madras.

This would encourage students to pursue PhDs and take up research in computer science and encourage other companies to follow TCS, he said.

Meanwhile, management guru C K Prahalad, in his special address, said over the next 15 years, India can produce nearly 200 million college graduates and 500 million professionals across all professions in the country.

The country can contribute to 10 per cent of global trade and there should be at least 30 per cent of Fortune 100 companies from India.

"The country should be a laboratory of thinking and innovation" and should create at least 10 Nobel Prize winners in Science and Arts, he added.

Commenting on the global financial crisis he said it is an opportunity for India to become stronger, vital and a more vibrant economy.

Why the CIA does not want Dawood in Indian hands

The role Dawood Ibrahim, the underworld kingpin who heads the D-Company and has known ties to Pakistan's Inter-Services Intelligence and even the Central Intelligence Agency, is apparently being whitewashed. His capture and handover to India might prove inconvenient for either the ISI or the CIA, or both.

It was Ibrahim who was initially characterised by press reports as being the mastermind behind the attacks. Now, that title is being given to Zaki-ur Rehman Lakhvi by numerous media accounts reporting that Pakistan security forces have raided a training camp of the group Lashkar-e-Tayiba, which evidence has indicated was behind the attacks. Lakhvi was reportedly captured in the raid and is now in custody.

At the same time Ibrahim's role is being downplayed, Lakhvi's known role is being exaggerated. Initial reports described him as the training specialist for LeT, but the major media outlets like the New York Times and the London Times, citing government sources, have since promoted his status to that of commander of operations for the group.

The only terrorist from the Mumbai attacks to be captured alive, Ajmal Amir Kasab, characterised Ibrahim, not Lakhvi, as the mastermind of those attacks, according to earlier press accounts.

Kasab reportedly told his interrogators that he and his fellow terrorists were trained under Lakhvi, also known as Chacha (uncle), at a camp in Pakistan. Indian officials also traced calls from a satellite phone used by the terrorists to Lakhvi.

But the phone had also been used to call Yusuf Muzammil, also known as Abu Yusuf, Abu Hurrera, and "Yahah". And it has been Muzammil, not Lakhvi, who has previously been described as the military commander of the LeT. It was an intercepted call to Muzammil on November 18 that put the Indian Navy and Coast Guard on high alert to be on the lookout for any foreign vessels from Pakistan entering Indian waters.

Kasab told his interrogators that his team had set out from Karachi, Pakistan, on a ship belonging to Dawood Ibrahim, the MV Alpha. They then hijacked an Indian fishing trawler, the Kuber, to pass through Indian territorial waters to elude the Navy and Coast Guard that were boarding and searching suspect ships.

Although the MV Alpha was subsequently found and seized by the Indian Navy, there have been few, if any, developments about this aspect of the investigation in press accounts, such as whether it has been confirmed or not that the ship was owned by Ibrahim.

Upon arriving off the coast near the city, they were received by inflatable rubber dinghies that had been arranged by an associate of Ibrahim's in Mumbai.

The planning and execution of the attacks are indicative of the mastermind role not of either Lakhvi or Muzammil, but of Ibrahim, an Indian who is intimately familiar with the city. It was in Mumbai that Ibrahim rose through the ranks of the underworld to become a major organised crime boss.

At least two other Indians were also connected to the attacks, Mukhtar Ahmed and Tausef Rahman. They were arrested for their role in obtaining SIM cards used in the cell phones of the terrorists. Ahmed, according to Indian officials, had in fact been recruited by a special counter-insurgency police task force as an undercover operative. His exact role is still being investigated.

One of the SIM cards used was possibly purchased from New Jersey. Investigators are looking into this potential link to the US, as well.

Dawood Ibrahim went from underworld kingpin to terrorist in 1993, when he was connected to a series of bombings in Mumbai that resulted in 250 deaths. He is wanted by Interpol and was designated by the US as a global terrorist in 2003.

It Is believed Ibrahim has been residing in Karachi, and Indian officials have accused Pakistan's ISI of protecting him.

Ibrahim is known to be a major drug trafficker responsible for shipping narcotics into the United Kingdom and Western Europe.

According to the United Nations Office on Drugs and Crime, most Afghan opium (or its derivative, heroin, which is increasingly being produced in the country before export) is smuggled through Iran and Turkey en route by land to Europe; but the percentage that goes to Pakistan seems to mostly find its way directly to the UK, either by plane or by ship.

Afghanistan is the world's leading producer of opium, a trend that developed during the CIA-backed mujahedeen effort to oust the Soviet Union from the country, with the drug trade serving to help finance the war.

A known drug trafficker, Dawood Ibrahim is naturally also involved in money laundering, which is perhaps where the role of gambling operations in Nepal comes into the picture.

Yoichi Shimatsu, former editor of the Japan Times, wrote last month after the Mumbai attacks that Ibrahim had worked with the US to help finance the mujahedeen during the 1980s and that because he knows too much about the US's 'darker secrets' in the region, he could never be allowed to be turned over to India.

The recent promotion of Lakhvi to 'mastermind' of the attacks while Ibrahim's name disappears from media reports would seem to lend credence to Shimatsu's assertion.

Investigative journalist Wayne Madsen similarly reported that according to intelligence sources, Ibrahim is a CIA asset, both as a veteran of the mujahedeen war and in a continuing connection with his casino and drug trade operations in Kathmandu, Nepal. A deal had been made earlier this year to have Pakistan hand Ibrahim over to India, but the CIA was fearful that this would lead to too many of its dirty secrets coming to light, including the criminal activities of high level personnel within the agency.

One theory on the Mumbai attacks is that it was backlash for this double-cross that was among other things intended to serve as a warning that any such arrangement could have further serious consequences.

Although designated as a major international terrorist by the US, media reports in India have characterised the US's past interest in seeing Ibrahim handed over as less than enthusiastic. Former Indian deputy prime minister L K Advani  wrote in his memoir, My Country, My Life, that he made a great effort to get Pakistan to hand over Ibrahim, and met with then US secretary of state Colin Powell and then national security advisor Condoleezza Rice  (now secretary of state) to pressure Pakistan to do so. But he was informed by Powell that Pakistan would hand over Ibrahim only "with some strings attached" and that then Pakistani President Pervez Musharraf  would need more time before doing so.

The handover, needless to say, never occurred. The Pakistan government has also publicly denied that Ibrahim is even in the country; a denial that was repeated following the recent Mumbai attacks.

Others suspected of involvement in the attacks and named among the 20 individuals India wants Pakistan to turn over also have possible connections to the CIA, including Hafiz Mohammad Saeed, the founder of LeT, and Jaish-e-Mohammed leader Maulana Masood Azhar, both veterans of the CIA-backed mujahedeen effort.

Azhar had been captured in 1994 and imprisoned in India for his role as leader of the Pakistani-based terrorist group Harkut-ul-Mujahideen. He was released, however, in 1999 in exchange for hostages from the takeover of Indian Airlines Flight 814, which was hijacked during its flight from Kathmandu, Nepal to Delhi, India and redirected to Afghanistan. After Azhar's release, he formed JeM, which was responsible for an attack on the Indian Parliament in 2001 that led Pakistan and India to the brink of war. LeT was also blamed for the attack alongside JeM.

Both LeT and JeM have links to the ISI, which has used the groups as proxies in the conflict with India over the territory of Kashmir.

Saeed travelled to Peshawar to join the mujahedeen cause during the Soviet-Afghan war. Peshawar served as the base of operations for the CIA, which worked closely with the ISI to finance, arm, and train the mujahedeen. It was in Peshawar that Saeed became the protege of Abdullah Azzam, who founded an organization called Maktab al-Khidamat along with a Saudi individual named Osama bin Laden.

MaK worked alongside the CIA-ISI operations to recruit Arabs to the ranks of the mujahedeen. The ISI, acting as proxy for the CIA, chose mainly to channel its support to Afghans, such as warlord Gulbaddin Hekmatyar. The US claims the CIA had no relationship with MaK, but bin Laden's operation, which later evolved into Al Qaeda, must certainly have been known to, and approved by, the CIA.

But there are indications that the CIA's relationship with MaK and Al Qaeda go well beyond having shared a common enemy and mutual interests in the Soviet-Afghan war. A number of Al Qaeda associates appear to have been protected individuals.

Another former head of the ISI is now being privately accused by the US of involvement with the group responsible for the Mumbai attacks, according to reports citing a document listing former ISI chief Lieutenant General Hamid Gul and four other former heads of Pakistan's intelligence agency as being involved in supporting terrorist networks. The individuals named have been recommended to the UN Security Council to be named as international terrorists, according to Pakistan's The News.

The document has been provided to the Pakistan government and also accuses Gul, who was head of the ISI from 1987 to 1989, of providing assistance to criminal groups in Kabul, as well as to groups responsible for recruiting and training militants to attack US-led forces in Afghanistan, including the Taliban.

Hamid Gul responded to the reports by calling the allegations hilarious. The US denied that it had made any such recommendations to the UN.

But the US has similarly accused the ISI of involvement in the bombing of India's embassy in Kabul last July. This was unusual not because of the allegation of an ISI connection to terrorism but because it was in such stark contrast with US attempts to publicly portray Pakistan as a staunch ally in its 'war on terrorism' when the country was under the dictatorship of Musharraf.

The US attitude toward Pakistan shifted once an elected government came to power that has been more willing to side with the overwhelming belief among the public that it is the 'war on terrorism' itself that has exacerbated the problem of extremist militant groups and led to further terrorist attacks within the country, such as the assassination of former prime minister Benazir Bhutto  last year or the bombing of the Marriot Hotel in September. While the world's attention has been focused on the attacks in Mumbai, a bomb blast in Peshawar killed 21 and injured 90.

While the purported US document names Gul and others as terrorist supporters, another report, from Indian intelligence, indicates that the terrorists who carried out the attacks in Mumbai were among 500 trained by instructors from the Pakistan military, according to The Times. This training of the 10 known Mumbai terrorists would have taken place prior to their recent preparation for these specific attacks by the LeT training specialist Zaki-ur Rehman Lakhvi.

But while Lakhvi, Muzammil, and Hafiz Saeed have continued to be named in connection with last month's attacks in Mumbai, the name of Dawood Ibrahim seems to be either disappearing altogether or his originally designated role as the accused mastermind of the attacks being credited now instead to Lakhvi in media accounts.

Whether this is a deliberate effort to downplay Ibrahim's role in the attacks so as not to have to force Pakistan to turn him over because of embarrassing revelations pertaining to the CIA's involvement with known terrorists and drug traffickers that development could possibly produce isn't certain.

But what is certain is that the CIA has had a long history of involvement with such characters and that the US has a track record of attempting to keep information about the nature of such involvement in the dark or to cover it up once it reaches the light of public scrutiny.

Hit Pakistan army where it hurts -- its funding

British Prime Minister Gordon Brown visited Islamabad and gave 6 million pounds (about Rs 433 million) to Pakistan's government as a reward for the attacks on Mumbai, carried out by trained Pakistani militants. Not that Gordon Brown meant to encourage terrorism. Quite the contrary. The funds were given to Pakistan for counter-terrorism support. But in the equation of action and consequence, the Pakistan army would be happy to cash in another six million pounds. Every bit helps. But it is time for Western governments to ask whether the strategy of doling out dollars and pounds for terror has delivered the goods.

Being the 'frontline State' in the war on terror has netted the Pakistan army over $10 billion (Rs 500,000 million) in military assistance from the United States. The frontline of terror runs through the state of Pakistan -- for its army it has proven to be rich vein of gold. Most of the military assistance from the US has helped the Pakistan army arm itself to the teeth against its 'enemy State' India and helped tighten its dominant economic and coercive control over Pakistani civil society. Fighting terror is such a profitable business for the Pakistan army that one wonders what they would do if they actually caught the terrorists.

Instead, the Inter Services Intelligence, another arm of the Pakistan army, is busy eliminating evidence to maintain a very implausible deniability. A journalist from the respected Pakistani newspaper Dawn interviewed captured Mumbai attacker Ajmal Kasab's parents before a pall of secrecy descended on the town of Faridkot in Pakistani Punjab. Subsequent journalists noted the carpeting of the area by the ISI. Enough fear and awe was generated for Faridkot residents that subsequent visitors found their lips were securely sealed.

The evidence of Kasab's testimony, including the very existence of his parents, needed to be swiftly removed before too many other nosey journalists came calling. When the army's perpetual fig leaf, the need of India to provide more 'evidence', has become so tattered, every fibre is worth saving. Kasab's parents may well have been made to disappear yet, according to news reports, Hafiz Saeed, leader of the banned Jamat-ul-Dawah, is plainly visible outside his house despite his official 'house arrest.'

The more things change, the more they remain the same in Pakistan. A nudge and a wink, a few months of decreased visibility, and the terror apparatus will be back in business. The tactic of the carrot has not worked. Billions of dollars of US military aid has not led to a Pakistan that is any less an epicentre of terror than it was ten years ago.

Like a reliable cash machine, Gordon Brown went to Pakistan and coughed up some more money for terror. One wonders, what is the incentive for the Pakistan Army to change -- what it has done so far is clearly working well to keep it well-fed and well-polished.

Just as a thought experiment -- what if Gordon Brown had gone to announce that the International Monetary Fund is putting a stringent cap on defence spending in Pakistan? What if every terror attack having a link with Pakistan, caused the army's budget to be slashed and compensation handed to the attacked country? One suspects that the pro-active willingness of the army to take care of terror emanating from its soil would be greatly increased. After all, this is an institution that has shown it can protect its own interests fairly well.

The cost of terror must be raised. Not for ordinary Pakistani citizens. Not for its largely impotent civilian government that has become a diplomatic attache of the army. Not even for the terror camps and its brainwashed participants that emerge from and merge back into the Pakistani landscape. Wispy ghosts, these appear and disappear at the whims of the powers that be. But the cost must be raised for the Pakistan army, the singular institution that is responsible for the creation of the terror infrastructure and must be held responsible for its dismantling.

And there is no better way to raise this cost than to hit the army exactly where it actually bleeds -- from its pocket books. What the Pakistan army lacks is not resources but will. It needs a clarifying message that the support of terror will directly hit its interests rather than those of the over-burdened citizens of Pakistan or the forbearing citizens of India. Who will call the Pakistan army's bluff and free the citizens of Pakistan, along with the rest of the world, from its yoke? If Gordon Brown is not up for it, will Barack Obama show some spine?

Orkut Now Suggesting New Friends! [New Feature]

During the mid of this year, Orkut launched a new feature wherein it waa recommending users to join communities that may be of their interest. Though the feature was not of much use, but after having a look on the community recommendation feature, Orkut users in the Orkut help group started demanding for a feature wherein their profile may list a couple of persons they may be knowing. And it is good to know that, it did not take Orkut too long to introduce what its users demanded. :-)

Orkut_friend suggestion

If you have ever used other famous social networking sites like HI5 OR FACEBOOK , then by know you must have surely understood what exactly this feature is and what is the real funda behind it. Basically ‘friend suggestions’ feature works by searching people who are more common to the network of friends in your existing friend list. The above displayed pane of ‘Friends suggestions by Orkut’ can be viewed on your homepage just below the ‘Recent Visitors’ area. If you are yet to see this feature on your profile, I guess it need not be mentioned that Orkut has a practice of rolling out new features phase wise. So, till then enjoy looking the above image. ;) Though this feature too may not be of much use, but it seems Orkut is trying to bring all the features its competitors like HI5 OR FACEBOOK have, doesn’t matter how useful they are. Isn’t it?

‘Contract logistics’ gaining ground


The consolidation in the global logistics industry continues to influence the market structure, according to the Unctad Review of Maritime Transport 2008, published recently. Over the past 10 years, as the report points out, there have been major mergers and acquisitions in most industries so much so that even the biggest of the companies cannot be said to be immune to a potential takeover.

This trend also holds good for the logistics industry, where the major service providers have felt it necessary to create more capacity and larger global networks to match the increased cargo volumes and globalised supply chains of their clients.

Another major factor that, according to the Unctad report, has pushed the consolidation of the logistics market is the increasing outsourcing of various transportation, warehousing, logistics and supply chain management activities by global manufacturing companies focused on their core competence.

Stress on collaboration

One area of the logistics industry that has experienced substantial growth in recent years, holding out the promise of even bigger growth, is contract logistics, which presupposes planning, implementation and control of logistics system through a third party under a contract.

Manufacturers and retailers are increasingly outsourcing a variety of value-adding logistics functions, above and beyond warehousing functions. There are many opportunities for logistics companies to extend the range and breadth of the outsourced services they can provide, thus fuelling the growth of the contract logistics market in future.

Alongside this, users of logistics services are also looking for more from their service providers. They realise that logistics costs are likely to increase in coming years due to rising fuel, labour and environment costs. They, therefore, adopt a new approach: collaboration, because it is felt that collaboration involves the cooperation of manufacturers, retailers, their suppliers and logistics service providers — parties that have not always traditionally acted together.

The global contract logistics market has a limited share, about 15.3 per cent, of what is spent overall by manufacturers, retailers and others but the share is growing. The Unctad report estimates that the global contract logistics market grew by 10 per cent in 2006 to reach euro 129 billion and it was driven by an impressive growth in the Asia-Pacific (13.1 per cent) supported by growth in other developing markets such as West Asia and Africa. While the European market posted a below-average growth of 7.2 per cent, North America held up well, about 10.2 per cent.

In 2007, the market size grew to euro 140 billion, posting a growth of just under 10 per cent and the biggest growth, 11 per cent, was in the Asia-Pacific though the figure, according to Transport Intelligence, the UK-based analyst, hides a high level of variance. During the year Europe was helped by double-digit growth in its largest market, the UK.

Slowdown in US

Growth in Germany and France too was solid and the boom was witnessed in Finland, it being a gateway to Russia. Also, all Central and Eastern European countries grew significantly faster than their western counterparts on the back of growth in foreign investments in manufacturing industries.

The US market was the only one to slow down from the previous year with growth of 7 per cent, down from over 10 per cent in 2006. The drop is attributed to the slump in the construction industry, the credit crunch and the lower retail sales, with sectors related to distribution of imported materials from the Asia-Pacific being particularly affected.

The West Asian market also proved to be buoyant due to the region’s development as a major transportation hub, investment in oil and construction projects and the growth of consumer markets.

Europe, thus, has emerged as the largest market for contract logistics, with a share of 40 per cent, followed by North America, 30 per cent and the Asia-Pacific, 27 per cent. In comparison, the markets of West Asia, South America and Africa are much smaller, each accounting for 1 to 1.5 per cent share.

Interestingly, despite the present global meltdown and the accompanying downturn of the US and Chinese markets, the industry confidence remains high. The forecast is that by 2010, the size of the contract logistics market will rise to more than euro 187 billion, thus posting, on an average, 9.9 per cent growth.

True, the global contract logistics industry was largely immune to economic downturn hurting other transport and logistics sectors in 2007 and, even in the US, where the transport industry is struggling, the growth rate has been satisfactory. However, experts believe that the next few years, despite the projection of good growth, will be challenging.

SOS Lingua - the basics


These languages can mean the difference between life and death. Effectively bridging communication gaps, they can help detect crime, avert crashes and save lives. Speed and safety are the results achieved by them.

Edward Johnson, Senior Fellow of Wolfson College, University of Cambridge, U.K., is a pioneer in the field of operational and communication languages. "They are the special languages of command and control where the utterances you make affect something far away - communication between ships, air traffic control and police operations," he says in an interview with this correspondent at the college premises. "These languages are difficult to learn and master. You need a special grammar for the conversation."

Police from the U.K, Belgium, France and the Netherlands demonstrating LinguaNet during the visit to the project by HRH The Duke of Edinburgh in 1997.

Johnson has been responsible for formulating an international language for maritime communication, SeaSpeak, in 1982, an air traffic pilot training communication programme, AirSpeak, in 1986 and a restricted operational language and set of procedures for police communication, PoliceSpeak in 1987.

Countless errors have resulted from sloppy communication practices and poorly worded messages, believes Johnson, and many lives have been lost. Had the Light Brigade in Balaclava in 1854 (immortalised in Tennyson's poem) received a sure command, would so many lives have been sacrificed? But "someone had blundered." The Tenerife air crash in 1997 may not have occurred had the traffic control messages been clear. An entire diving crew would not have perished in the North Sea in 1983 if the message had been interpreted properly... The examples are many.

Generally, communication lapses are put down to "human error" or "mechanical failure", points out Dr. Johnson. The assistance of systems analysts is sought while it is actually the linguist who can help.

"I firmly believe that language did not evolve from an instrumental code. It would have had its origins in reassurance-huntsmen communicating with one another and mothers nursing babies. Language is replete with ambiguities and that is its charm."

These ambiguities can, however, pose a problem when it comes to communication in times of emergencies and operations as when mariners, airmen, policemen, and firemen, converse. Operational success then hinges upon accurate and reliable exchange much of it via radio.

Johnson has been interested in languages since his college days; he also has a passion for sailing. In the three gap years between school and college, he sailed with friends on an ocean going yatcht. After obtaining a degree in Geography and Education at Claire's College, Cambridge, Johnson went on to take another degree at Essex in linguistics. In 1981, he won the English speaking unions' prize for an essay he wrote on Purposeful English. Soon after he met experts from the International Maritime Organisation who were trying to design a language for maritime purposes. "They had in me a grammarian who had experience on the seas. So my wasted youth paid off," jokes Johnson. "English is the international language for maritime operations. I designed the grammar and worked with mariners in the Plymouth Polytechnic. The outcome was SeaSpeak, an accurate language, to put it simply, that prevents ships from crashing into one another and helps seamen in many countries communicate clearly."

After SeaSpeak, Johnson collaborated with Fiona Robertson on a manual for pilots. AirSpeak is used widely by pilots now. It makes sure that everyone is learning the same air traffic language.

The process is not as easy as Johnson makes it appear. Thousands of words have to be sifted through carefully and messages analysed. During the formulation of PoliceSpeak, Johnson transcribed more than a year's worth of police operational messages revealing that 70 per cent of them concerned only 20 subjects. Through a painstaking process of selection and elimination, standardisation had to be brought about and special training programmes initiated to make sure that everyone in that service learnt the same language.

Johnson's research products are therefore dictionaries, manuals, lexicons and computer programmes. He has written a number of books and articles on these languages.

From 1985 to 1991, Johnson also worked on machine translation. "Since machine translations do not work accurately because of the contextual factor, you have to negotiate with the computer as to what your intentions are." This is what Linitext, an improvement on machine translation by Johnson and his colleagues does. "You explain the intention and there are mechanisms to elect that intention."

When the Channel Tunnel was being built between England and France in 1987, the British Police in the county of Kent were drawing up plans for emergency coordination and routine policing duties in the tunnel. "They knew that the tunnel installation would pose impediments to good communication, especially since two operational languages - English and French - would be used. The police sought a technological solution." This led them to machine text developed at Wolfson College, Cambridge. And to Johnson and his research team who worked hard to perfect a translation system that would be effective in the Tunnel project. PoliceSpeak evolved.

Out of PoliceSpeak in turn grew INTACOM (the Inter Agency Communications Project) between Britain and France for fire, ambulance and other rescue services.

Linguanet, the multilingual police communication system, was a further development by Johnson and his team at their company Prolingua. The European Commission at Brussels gave 1.5 million ECU pounds for its research. Linguanet results in instantaneous transmission of enquiries to multiple administrations and in many languages helping to cut across geographical boundaries and time constraints. Its software is configured to run in English, French, Dutch, Flemish and Spanish and it now connects 20 police forces in six European countries - Belgium, Denmark, France, the Netherlands, Spain and the U.K.

Linguanet operates on a private network unlike e-mail and provides fast and accurate transmission of text, speech and high quality graphics. Without knowing a word of the other language, police forces in Europe can exchange information and nab criminals.

Linguanet is based on a broad lexicon of terms used by the police in descriptions of persons vehicles and property as well as major incident situation reports, casualty details, firearms reports and those concerning drugs.

Linguanet was used successfully in solving the murder of an English schoolgirl in Brittany, France. Other cases include the detection of stolen U.K. hired cars which were intercepted at Brussels and a child abduction case in U.K., thwarted in Holland.

Johnson is now engaged in a project called Suremind, with Philips Company. Suremind which is a selective speech elicitation programme again has significant consequences for expediting action during emergencies.

"Linguanet can become a very powerful communication tool in the future," says Johnson. "Not only can it play a central role during crises such as maritime accidents and oil spells but" (what is relevant for us in India now) "also during natural disasters such as earthquakes."

lingua netTM

Standardisation of the language used leads to clarity making the crucial difference during a crisis. That's what the languages devised by Johnson do.

Ambiguities can mar communication. Giving examples, he says, even a simple message like transmitting the time of the day can be done in different ways - "one o'clock", "13 hundred hours", "one zero zero", etc.

There can be 27 ways of instructing a police officer to go somewhere - "attend", "go", "take a run up to", "toddle along to"...

Johnson cites a particular exchange by radio where "go ahead" was ambiguous. Here did it mean "speak", "do what you're doing" or "drive forward?".

Wrong use of idioms and change into passive voice from the active can often distort the message. There is terminological imprecision and excessive linguistic variety at every level. There can be confusion between different classes of data - times, dates, descriptions and speeds.

Abbreviations can be misleading. In one case, says Johnson, "off" was used for both "officer" and "offender" in the same message.

Lack of sensitivity to the medium can be a problem. Operators behave, for example, as if radios and telephones transmit the full modular range of the human voice.

Among the typical recommendations of Policespeak were: using a small set of standard phrases, "over", "say again", "read back", to replace a variety of conversational controls available in natural language; and transmitting common types of data such as age, sex, car and descriptions of persons in standard ways.


Beyond business


"My wife cooks well, manages the house, helps me in the field. Why won't I be happy?" asked the young smalltime farmer in a remote village in U.P. This matter-of-fact statement assumes momentous significance when you learn that the wife had been a widow before he married her with the consent of his diehard community and family. No, he was not a widower himself.

Ajay lall

Nor is this a singular miracle. Other widows had found spouses in the region, thanks to Hindalco, the Birla business concern, which is committed to improving the quality of life of the people in the 300 villages around its plant at Renukoot, its mines in Bihar and M.P. Other initiatives include the promotion of dowryless marriages, healthcare, literacy, empowerment of women, family planning, providing aids for the disabled, training villagers in skills from basket-making to carpet weaving for sustainable livelihoods. Such rural developmental schemes suitable to the areas of operation are part of every Birla company today, whether Grasim or Vikram Cement. Available government/NGO resources are tapped, and villagers are helped to access government grants.

The industrialists of modern India, both big and small, have known from the start, that commerce and philanthropy must go together. For the Tatas, the first business family of India from the progressive Parsi community, hvarshta (good deeds) has been a major goal, which directed the use of personal wealth for the public good, in every sphere of secular, social welfare.

More conservative industrialist families started with charity for dharma and for punya. "Spend the bare minimum on yourself. Use money for removing the miseries of the poor," wrote the Gandhian G. D. Birla to his son Basant Kumar. Over the years this goal widened its reach from building temples and running schools to serve the changing needs of the community.

Rajashree Birla who spearheaded these new schemes explains that such changes were inspired by her husband, the late Aditya Birla. "He had been deeply concerned about the underprivileged, but pragmatic in his approach, he said that doling out fish to a hungry man gave him a single meal, but teach him fishing and he'll never go hungry in his lifetime." He systematised the developmental drives with all the professional organisation of any Birla undertaking.

Some of the welfare projects are radical. Take the hand pump project which has brought water to the doorstep of the villager. It was a formidable task to convince the men to let their women be trained to "man" the pumps as mobile mechanics, and go cycling on their rounds. The women had their reservations. Says Rajashree Birla, "Handling tools and mechanical equipment belonged to the male domain," she reflects. "Of all our projects, the widow remarriage scheme is truly pathbreaking. We have been able to resettle 200 widows so far."

Dr. Pragnya Ram, President, Corporate Communications, who works closely with Rajashree Birla explains, "We adopt evolutionary - not revolutionary - strategies. Changes must be brought about with the consent of the community, after discussions with the village elders and panchayat." 90 per cent of the trainees in the carpet weaving project in Khor, Rajasthan, are women from the poorest Muslim community, who have been provided a safe working space. "Now their magnificent output is in demand for export."

Though Kumar Mangalam Birla of the younger generation has no time at the moment for social work, he is imbued with the idea of "wealth as trusteeship, emphasised in our family through seven generations." In the future, he would like to "offer education to suit individual talent, and not pigeonhole everyone within slots" as in the present system.

Sometimes, a little incident sparks missionary zeal in a particular area. A century ago, P. S. Govindaswami Naidu (Coimbatore) divided his wealth into five equal parts, one each for his four sons, and the fifth to start a trust for the PSG charities. When his daughter was denied admission in a local school on the basis of her caste, son Rangaswami Naidu launched the first of the PSG educational institutions, the Sarvajana School without bars of caste or sex. Today Coimbatore is as reputed for the PSG colleges of arts, science and technology as for its textile industry.

Kamal Sahai

One of the grandsons of the family, the late industrialist G. R. Govindarajulu, proved a most able trustee. He expanded the activities, urging they become self supporting as far as possible. He also started the GRG Charitable Trust to promote women's education. Daughter-in-law Nandini Rangaswami tells you, "GRG believed the donor had a responsibility beyond doling out money, to build and monitor the running of institutions committed to community development. Education was the key to progress, and women's empowerment. He had a vision."

The first concrete step was a memorial to his mother, the Krishnammal Higher Secondary School for girls (1956). Wife Chandrakantiamma was put in charge of running it. Today she finds herself monitoring projects from KGs to Ph.D. in 16 schools and colleges, all for women, including a polytechnic, centres for applied computer technology and management studies. These institutions charge the government stipulated fee, but no capitation fee or donations. The Trust is responsible for maintenance and infrastructure. Interestingly, scholarships are offered to deserving students from economically deprived forward communities. Some free schools, one of them for tribals, have been established in the remoter areas.

"If employees work for eight hours, you work for twelve - that was GRG's advice to family members," smiles Chandrakantiamma. "He made me learn to operate the tools in our factories, join the State Welfare Board to work for the underprivileged, contributing half the funds for its activities. He not only allocated cash, but also land to promote the cause of women's education on par with men's."

The Chettiars or Nagarathars of Tamil Nadu have, from ancient times, been celebrated for their charitable endowments. Poor feeding and temple renovation were visible areas of their philanthropy. A.M.M. Murugappa Chettiar, the founder of the Murugappa family business now based in Chennai, was conscious of his civic duties which made him provide a water tank and the first modern hospital in his native village Pallathur in 1924. When the Murugappa group moved back to India from Burma, Singapore and Malaysia, and into modern industry with Ajax Products and TI Cycles, its charities were formalised and became the AMM Foundation in 1953, with family members as trustees. Soon, the women of the family took responsibility for monitoring the projects.

The thrust of the Murugappa Foundation is two-fold. To create awareness, and offer healthcare assistance to the poorer communities with hospitals near their factories and plants, as also with research in technologies and devices for pan Indian rural application. It provides high quality education for lower and middle class students through schools with supplementary government aid, in Ambattur, Tiruvottriyur, Kadayalmedu and Kotturpuram. The last shares its facilities with the children from the Spastic Society, to the mutual benefit of both groups. The Murugappa Polytechnic (1958) is equipped with sophisticated labs and workshops, modernised with grants from the impressed Government of India and the World Bank.

The pride of the Foundation is of course its unique A.M.M.Murugappa Chettiar Research Centre (MCRC), which has pioneered in several field projects from the Kumaon Hills to the Coromandel Coast. Says M.V.Murugappan, Managing Trustee, "The aim is to work on low cost technologies with renewable resources, suited to the rural areas, especially women related projects."

A notable success is algae growth, taught to women to do in their backyards, to provide nutrition supplement to their children. Naturally, this led to drives for healthcare, sanitation and literacy. Now the alga spirulina is sold commercially. "We also propagated a simple solar still, made by local artisans for distilling water, a primary need in the villages today," explains Murugappan. Future plans of the Foundation will focus more on such grassroot requirements.

"The corporate citizen must give something back to the society from which he draws so much," declares Kumar Mangalam Birla. "Industrialists do make contributions whenever necessary, as we did during the Kargil war."

"Yes, they do, but not all of them do it adequately, or regularly," says Y. H. Dalmia, one of seven brothers from another conservative clan manufacturing cement and sugar refractories in U.P., Orissa and Tamil Nadu. They too had started with temple building by father Jaidayal Dalmia in Mathura. The sons are motivated by "a sense of social duty and piety."

Says Y. H. , "Because we don't have the expertise to run welfare institutions ourselves, we find it easier to make donations." However, the family runs two schools in their native Chirawa with government aid, supports orphanages, temples, runs two more schools and medical centres for employees where locals are welcome, helps villagers dig borewells, started an Industrial Technical Institute at Dalmiapuram, Tamil Nadu.

You'd think that's enough. But says self effacing Y. H. , "Today's businessman doesn't do enough for the larger good. Not because of any current day financial crunch. It's more a frame of mind. We certainly don't do as much as our parents did. Their own lives were very simple, even austere. Whatever they earned they put back into the industry and into community welfare. They found the time to deal with individuals and their problems. We are more materialistic, which means more selfish, our children much more so...We don't have time for others."

The truth one suspects, lies between these two view points. Mobilising systematised welfare activities, manned by efficient, trained workers, in tandem with government schemes and NGO initiatives, may, in the long run, be more beneficial to the community at large than charity under arbitrary personal control. But there is no substitute for personal involvement, and for some idealism that is hard to come by in our corrupt, calculating and cynical times.

The contribution of the Tatas to national welfare goes way beyond achievements in industry. The family's involvement in every sphere of social need began with Jamsetji Tata's endowment fund (1892), and benefaction for the Indian Institute of Science, Bangalore (1911). His son's bequest (Sir Dorabji Tata Trust, 1932) established India's first institutes of social sciences, fundamental research in maths and physics, cancer hospital, and a national centre for the performing arts. These and other Tata institutions demonstrate belief in the long term view rather than ad hocism.

Take the Tata Institute of Social Sciences (TISS, 1936). It shows how philanthropy can fulfil a vital need ahead of its times. Starting with 20 students it became a model for similar institutions in the country. But it continues to remain unique in the facilities it offers, and working methods it has developed to suit indigenous requirements. The practical application of theories has been its strength from day one, in both field work and research, in its M.A, M.Phil and Ph.D programmes. As also a spirit of independence, of taking firm stances over issues, standing up against government pressures, even when the latter is the commissioner or sponsor of the project.

Though under UGC control today, with annual contributions from the Tata Trust, rules at the TISS continue to aid, not hinder, the pursuit of knowledge. Its courses in Social Sciences, Social Work, Personnel Management, Industrial Relations, Hospital/Health Administration are handled not only by teaching departments, but supplemented by research units which may involve inter-departmental collaboration. Funding for its over 550 research projects so far, have come from the government, international agencies, industrial concerns and NGOs. Lack of funds rarely stalls endeavour. Many projects get initial grants from the Dorabji Trust to carry on until further assistance is located.

Dr. Armaity Desai, past director of the TISS sums up, "This institution was started when the concept of applied social sciences was unknown in India. It has diversified its activities according to changing times, generated data, methods of application, acquired immense experience in a variety of field work endeavours." From the municipal, State and Central government levels, to NGOs and foreign agencies like WHO, UNICEF, the World Bank, come requests for evaluation reports and research studies. "Some of them become action programmes."

Rural development, children's issues from child labour to day care, women's problems from family violence to police mistreatment, drug addiction, tribal development - these are only a few of the areas of notable achievements. TISS has made its immediate presence felt at every moment of national crisis and calamity, from the Kurukshetra camp for refugees after the Partition in 1947, to the many droughts, cyclones and earthquakes through the years. It was active during the Bombay riots (1984 and 1993). As R. M. Lala, the Tata chronicler points out, TISS has not flinched from discharging responsibilities at crucial times, always aware that "an Institute of this nature has to function as the social conscience of the nation."

List of consumer organisations


CERC (Consumer Education and Research Centre)
Suraksha Sankool
Thaltej, Ahmedabad 800054.
Tel: 079-7489945/46

FEDCOT (Federation of Consumer Organisations in Tamil Nadu)
32-A, 1st Floor, Daniel Thomas Nagar 
Vallam Road
Thanjavur 613007
Tel: 04362-34021

Citizen Consumer and Civic Action Group
No: 7, 4th Street, Venkateswara Nagar
Adyar
Chennai 600020
Tel: 044-4460387

Consumer Voice
D-203, Saket
New Delhi 
Tel: 011-6866032

SMN Consumer Protection Council
H-1/8 TNHB Flats
Thiruvalluvar Nagar
Thiruvanmiyur
Chennai 600041
Tel: 044-4914476

Consumer Guidance Society of India
Hutment, J. Municipality Road
Opposite Cama Hospital
Mumbai 400001
Tel: 022-2621612

CUTS (Consumer Unity of Trust Society)
D-210, Bhaskar Marg
Bani Park
Jaipur 302016
Tel: 0141-202940

Ministry of Consumer Affairs
Krishi Bhavan
New Delhi 110001
Tel: 011-3387737

Mumbai Grahak Panchayat
Grahah Bhavan
Sant Dhyaneshwar Road
Behind Cooper Hospital
Ville Park (West)
Mumbai 400056
Tel: 022-6209319

CONCERT (Centre for Consumer Education Research, Teaching, Training and Testing)
2/228, Chinnandikuppam
Bethuvankeni
Chennai 600041

Bureau of Indian Standards
CIT Campus,
Tharamani
Chennai 600113

A new era in consumerism

"Consumerism" is likely to dominate the Indian market in the next Millennium, thanks to the economic reforms ushered in and the several agreements signed under the World Trade Organisation. The transition will be from a predominantly "sellers market" to a "buyers market" where the choice exercised by the consumer will be influenced by the level of consumer awareness achieved. By "consumerism" we mean the process of realising the rights of the consumer as envisaged in the Consumer Protection Act (1986) and ensuring right standards for the goods and services for which one makes a payment. This objective can be achieved in a reasonable time frame only when all concerned act together and play their role. The players are the consumers represented by different voluntary non-government consumer organisations, the government, the regulatory authorities for goods and services in a competitive economy, the consumer courts, organisations representing trade, industry and service providers, the law-makers and those in charge of implementation of the laws and rules.

T.A.Natarajan

Consumer Protection Act

The issues relating to consumer welfare affects the entire 986 million people since everyone is a consumer in one way or the other. Ensuring consumer welfare is the responsibility of the government. Accepting this, policies have been framed and the Consumer Protection Act, 1986, was introduced. A separate Department of Consumer Affairs was also created in the Central and State Governments to exclusively focus on ensuring the rights of consumers as enshrined in the Act. This Act has been regarded as the most progressive, comprehensive and unique piece of legislation. In the last international conference on consumer protection held in Malaysia in 1997, the Indian Consumer Protection Act was described as one "which has set in motion a revolution in the fields of consumer rights, the parallel of which has not been seen anywhere else in the world."

The special feature of this Act is to provide speedy and inexpensive redressal to the grievance of the consumer and provide him relief of a specific nature and award compensation wherever appropriate. The aim of the Act is also to ensure the rights of the consumer, viz. the right of choice, safety, information, redressal, public hearing and consumer education.

The Act defines the consumer as one who purchases goods and services for his/her use. The user of such goods and service with the permission of the buyer is also a consumer. However, a person is not a consumer if he purchases goods and services for resale purpose.

The most important feature of the Act is the provision for setting up a three-tier quasi-judicial machinery popularly known as "consumer courts" at national, state and district levels. The apex court, National Commission functions in Delhi. Every State Government has a State Commission. The third tier is in each district and is called district forum. As on January 1999, there are 543 district fora. All these courts have handled nearly 13 lakh cases of which about 10 lakhs cases have been disposed of. The disposal of 77 per cent of the cases is not a mean achievement. However, it should be noted that only 27 per cent of the total cases have been disposed of within the prescribed period of 90 days or 150 days (where testing is required). This fact really causes concern for the Government and the consumers in general. The National Commission has identified the reasons for the slow disposal and have come out with suggestions for amending the Act with a view to improving the disposal rate within the time limit prescribed in the Act. The Government has been contemplating a number of amendments to the Act and these amendments will be brought out in the next session of Parliament.

The consumer movement in India is as old as trade and commerce. In Kautilya's Arthashastra, there are references to the concept of consumer protection against exploitation by the trade and industry, short weighment and measures, adulteration and punishment for these offences. However, there was no organised and systematic movement actually safeguarding the interests of the consumers. Prior to independence, the main laws under which the consumer interests were considered were the Indian Penal Code, Agricultural Production, Grading and Marketing Act, 1937, Drugs and Cosmetics Act, 1940. Even though different parts of India exhibited different levels of awareness, in general, the level of awareness was pretty low.

An average Indian consumer is noted for his patience and tolerance. Perhaps because of these two traditional traits and due to the influence of the Mahabharata, theRamayana and the Bhagavad Gita, he considers the receipt of defective goods and services as an act of fate or unfavourable planetary position in his horoscope. When a new television or refrigerator purchased by him turns out to be defective from day one, he takes it reticently, blaming it on his fate or as the consequence of the wrongs committed by him in his previous birth. Very often he is exploited, put to avoidable inconveniences and suffers financial loss. It is rather paradoxical that the customer is advertised as the "king" by the seller and service provider; but in actual practice treated as a slave or servant. Goods are purchased by him along with the label "Items once sold by us will never be received back under any circumstances whatsoever."

Amit

This unethical, illegal and unilateral declaration has to be viewed in the light of the practice in developed countries where the seller declares, "In case you are not fully satisfied with our product, you can bring the same to us within a month for either replacement or return of your money." This will clearly indicate the level of consumer consciousness. However, things are changing - slowly but steadily - and the momentum has increased considerably since the establishment of consumer courts and due to the efforts of a number of consumer organisations and the media. The next millennium will witness a high degree of consumer awareness and the concepts of "comparative costs", "consumer preference/ resistance/ abstinence" and "consumer choice" will become vital aspects of the economy.

An analysis of the data from the consumer courts in different States shows that there is a direct relationship between literacy and consumer awareness. Statistics relating to Kerala and Bihar will justify this. The question to be considered is what can the Government do to improve the position?

The Government wears three hats to deal with cases of three different categories. The first one is dealing with the ministries and departments of government. Recently, the Standing Committee of Parliament on Health said Government hospitals should be brought under the purview of the Consumer Court. To this, we had pointed out the latest ruling of the Supreme Court which lays down that the Consumer Protection Act will apply only when the consumer pays for the goods and services and on this count the government hospital, where the services are not charged on the consumer, will not come under the Act. For such cases the government has developed the concept of "Citizen's Charter". All government departments dealing with the public are to publish a "Citizen's Charter" clearly indicating the services offered and the procedure to be followed. All the information has to be made available in a single window. This programme is in its incipient stage and has a long way to go to achieve the desired levels of consumer satisfaction. The general reaction of the consumer to this is: what happens if what is stated in the Citizen Charter is not adhered to? Unless and until this is clarified, the responsibility fixed and those held accountable are dealt with, the purpose will not be achieved.

The second area is where the services/ utilities are provided and charged either by the government department or the agencies under its control. At present, a number of regulatory authorities have been constituted and the country is entering a new regime of "regulatory economies" in the services sector. It is heartening to note that the regulatory bodies like the Telecom Regulatory Authority of India (TRAI) have given importance to the interests of consumers and this has been publicly declared as one of the main objectives. In the field of telecom, power, transport and water supply, the consumers today are going through a number of problems not knowing how to get their grievances redressed. The number of cases relating to these sectors are increasing in the consumer courts. It must be possible for the government to take steps to see that the areas of grievances are identified and remedial steps taken through proper systematisation of procedure and working style.

Dilip Sinha

There are a number of areas where the procedure has to be made simple and consumer-friendly. For example, when it was felt that the quality of bottled water purchased by the consumer has to be ensured by fixing standards, it came out that even though it is necessary and desirable, under the existing laws it cannot be done. The Ministry of Law pointed out and rightly so, that water is not "food" as per the provisions in the Food Adulteration Act. The process of getting statutory notification in the interest of the consumer in this case, where all concerned are agreeable, is likely to take 12 to 18 months. In such a situation the only answer is to prevail upon the manufacturers to go for voluntary ISI (Indian Standards Institution) certification. This method is working in the case of bottled water, thanks to the cooperation of producers and the clear preference expressed by the active consumer groups.

Similarly in the area of "investor protection" in spite of several steps taken by the regulatory authorities such as the Reserve Bank of India and the Securities and Exchange Board of India, the case of exploitation of consumers is increasing. This is an area of grave concern and requires concerted action by the regulators, government and the consumer organisations. We must find a way out to save the consumers from the unscrupulous functioning of Non-banking finance companies.

The third category is the protection of consumers from the private sector dealing with goods and services. It is not to be construed that the entire business sector is keen on exploiting the consumers. These are established business firms which really care for consumer satisfaction, their own reputation and goodwill. Voluntary bodies like the Fair Business Practices Forum are functioning effectively and are quick in removing the grievances of the consumers. These can go a long way in reducing the number of cases in the consumer courts.

If the Government is to take a pro-active role in increasing consumer awareness, encourage consumer education, training and research and administer the infrastructural need of the consumer courts - then it should have enough funds. It is not easy to get adequate budget allocations for obvious reasons. The best way appears to be to work out methods by which the Central Consumer Welfare Fund is augmented and a similar fund is set up at State level also. It is gratifying to note that action has been initiated in this direction and there is every reason to hope that the future will be better.

The consumer has to be aware of his rights and play a key role. The success of "consumerism" is a strong function of consumer awareness and the assistance the movement gets from the government. The consumer movement got a boost and moral support from the late U.S. President John F. Kennedy in the historic declaration in Congress on March 15, 1962, declaring four basic consumer rights (choice, information, safety and the right to be heard). Subsequently, March 15 every year is celebrated as World Consumer Rights Day. However this annual ritual observation does not appear to have produced the desired results. A sub-continent like India with regional imbalances and diversity of languages, requires not one but several Ralph Nadars. A recent survey has revealed that a number of consumers in the urban as well as rural areas are not very much aware of the consumer movement and the rights of the consumers. It is in this context that it is considered relevant to quote the objectives adopted by the General Assembly of United Nations in 1985.

The U.N. guidelines for consumer protection are meant to achieve the following objectives:

Ajay Lall

(a) To assist countries in achieving or maintaining adequate protection for their population as consumers;

(b) To facilitate production and distribution patterns responsive to the needs and desires of consumers;

(c) To encourage high levels of ethical conduct for those engaged in the production and distribution of goods and services to consumers;

(d) To assist countries in curbing abusive business practices by all enterprises at the national and international levels which adversely affect consumers;

(e) To facilitate the development of independent consumer groups;

(f) To further international cooperation in the field of consumer protection;

(g) To encourage the development of market conditions which provide consumers with greater choice at lower prices.

It is interesting to note that in spite of U.N. recognition, encouragement from the developed countries and the pro-active role played by the Government, the consumer in India still does not get his due. It is time that he wakes up and realises his rights. Even the great Hanuman required someone older and wiser to remind him of his potential strength. It will be useful if voluntary consumer organisations take up this role and make way for the realisation of the objectives of the U.N. guidelines and the Consumer Protection Act.

In the next millennium, every consumer in his own interest has to realise his role and importance in the right perspective. Each citizen in a democracy derives his power at the time of elections and exercises it through the ballot. In a competitive economic environment the consumer has to exercise his choice either in favour of or against the goods and services. His choice is going to be vital and final. He should realise his importance and prepare himself to exercise his rights with responsibility. It is very often stated "Customer is sovereign and consumer is the King." If that is really so, why do we have the Consumer Protection Act? Why is there a need for protecting the King? Should it not be rightly called "Consumer Sovereignty Act"? It is for the consumers to decide. After all the dictum in democracy is, the citizens get a government they deserve. Similarly the consumers in society get a position in the market depending upon what they do or do not do. It is agreed on all hands that "consumer empowerment" in India has a long way to go. This is the right time to act. Let us prepare for the next millennium and usher in a new era of "Consumerism". When we cross the winter, spring cannot be far behind.

The vanishing tharawads of Kerala

We came to the country of black pepper, Malabar. Its length is a journey two months from Sindhbar to Kawlam. The whole way by land lies under the shade of trees.And all this space of two months journey, there is not a space free from cultivation. For every man has his own orchard with his house in the middle and a wooden fence around it.

ibn batuta(1929);quoted from

T.T. Sreekumar (1993)

Kerala remained a farming community till recently with rigid caste class distinctions. Situated in the south western corner of the country, and guarded by seas and high mountains, Kerala for a long time enjoyed isolation and was out of the way of the great migrations and invasions. Settlement patterns from early times remained the homestead unlike that of the other cultural types like ancient, early, and medieval Hindu Mughal or even that of the Tamil Brahmin "agraharams" types.

Sudeesh

The kovilakom of the ruling class, the illam and mana of the Namboodiris (priestly class), and tharawads of the Nair community (administrative and warrior group) are the major upper class housing types that formed the settlement of this region.

The Tharawad, though it now stands generally for the ancestral home, gains its name from the context of which it is a part of. Thara is a neighbourhood, mainly Nair dominated. The Namboodiri dominated areas are called uru. Many thara formed a desom and manydesoms formed a nadu and many nadus formed a swaroopam. The inhabitants of thara formed a government under a Karanavar(elder one) - a feudal group that ruled the region. Thara as a political organisation ceased to exist long before, but still is lively in many places as a community group. The many Nair houses associated with a temple and its surroundings called thara is a common settlement cluster in the region.

The tharawad now stands for historic association with generations of ancestors. It goes back several generations. Overburdened with inhabitants, the tharawad split into manageable matrilineal groups that stayed in different buildings. Some tharawads comprised over 200 inhabitants!

The Nairs followed the marumakkathayam - a system of matriarchial descent while the Namboodiris were patriarchial. Nairs took land on lease from the Namboodiris and cultivated the same. Among the Namboodiris only the eldest one could marry. The younger ones could have "relations" called sambandham with Nair women. These women stayed in their own tharawads and the Namboodiris visited them from time to time. Even Nair men never stayed with their families. The relationships between husband and wife, father and children were not recognised.Hence the Namboodiri illams had spacious public areas while the Nair tharawadshad more bedrooms.

Ratheesh

tharawad consisted of the karanaver (senior most male member), his wife - ammayi (aunt) and their children; his sisters and their children. Senior male members managed the property on behalf of the women.

The karanavar had the absolute powers to represent, possess and manage the tharawad and its properties. The karanavar provided everything from pocket money to clothes to the members. No marriage took place between members of a tharawad as they are considered related by blood.

These tharawads were "urban clusters" in themselves. Functions and rituals considered sacred among the Nair community that now take place in temples, like naming of the child, ear boring ceremony, initiation to letters, first tonsure of the new born and so on used to be conducted within the tharawads. Festivals like Onam, Vishu and Navarathri were celebrated with pomp. Many local festivals associated with temples in different parts of Kerala are even now conducted and managed by the respective Nair tharawads of the region.

The traditional building types of these tharawads were nalukettu (four blocks), ettukettu (eight blocks), pathinarukettu (sixteen blocks) - the multiples of a basic chatursala type. Chatursala, according to texts, is an interconnected four blocked building around a central courtyard called anganam ornadumuttam. The lower class types mainly remained ekasala - the one sided. The four blocks are the vadakinithekkinikizakkini and padinjattini according to their corresponding cardinal locations of N,S,E,W respectively. Vadakkini houses the kitchen and dining, padinjatini, the bedroom and granary, thekkini andkizhakkini are halls and rooms for visitors.

These buildings were laid and constructed following elaborate rituals and principles according to the traditional texts on Vastu Vidya which were highly articulated prescriptive building guidelines. The guidelines ranged from selection of site, nature of soil, orientation buildings , position of buildings and rooms according tomandalas, to the perimeter of the building, dimensional system, kind of motifs and decorations to be used and so on. These buildings demonstrate excellent craftsmanship in wood and a good understanding of construction and building material science.

V.Muthuraman/Wilderfile
Interior of a Namboodri house.

The structure and form of the roof system with their eaves and gable ears is one of the uncomparable achievements of Kerala's traditional buildings and craftsmanship. The rafter, wall plate, collar pins, ridge beams, and ties join together with surprising sophistication and precision to form a self adjusting lattice. The tiled roof allows for ventilation in hot and humid climate. The pathayam (granary) , thulasithara (platform for the tulasi), and sarpakavu (temple for snakes - snake worship used to be common among the Nairs), were an indispensible part of all tharawads. Pillared verandahs bordered the building and courtyards. Entry was through a gateway called padipura, normally part of the compound wall.

The Malabar Marriage Act of 1896, the Travancore Nair Act of 1912, 1925 and the Cochin Nair Act of 1920, dealing with the laws of marriage and family succession, right to property, protection and management have fundamentally affected the structure of Nair tharawads. By the second half of the 20th century, the joint family system collapsed in Kerala. The last stone was the 1975 Joint Family Abolition Act. Nuclear family became the pervasive type.These brought about major changes in property ownership and occupational patterns. The Namboodiris and Nairs, not used to farming by themselves and also due to intra family dynamics, sold their properties to others. The Land Revenue Act introduced by the communist goverment regularised the land for cultivators. That marked the end of the feudal system in Kerala.

The social change in Kerala was dramatic with political upsurges, accessibility to services due to the closely distributed settlement centres and ribbon development, modern reformers and movements. People migrated in search of better opportunities. According to a recent census, at the state level there are 3.75 million migrants - nearly 40 per cent of households have migrants. Around 1.5 million Keralites live outside India with 95 per cent in the Gulf countries. The total remittance according to a 1995 data is 10 per cent of the state domestic product. Kerala was getting integrated to a global system. Property prices were rising. The agricultural sector declined. Kerala now does not even produce 50 per cent of its rice needs. People sold agricultural lands for money. The new middle class with more purchasing power powered by Gulf money turned bidders. The physical and cultural topography of Kerala was changing, with new consumption practices and value systems.

Ashim Ghosh/Fotomedia

The old tharawad houses and such traditional buildings found no place in the new middle class aesthetics and demand. Some of the traditional buildings like prominent monuments, kovilakoms and temples were looked after by Dewaswom Boards, trusts, archaeology departments and governments. The Nair tharawads were distributed widely. Owners of these tharawads had increased manifold by this time and were dispersed in different parts of the world. The demand for woodwork, especially the carved components in international and national markets, the financial and physical burden of maintaining them, the value of the prime land on which these buildings stood, were factors that encouraged the owners to sell their property. The present developments in the tourism sector which attempts to create a "Kerala ambience" at any cost has probably been the most damaging. These groups with their transplantation architects and antique dealers brought out the tharawads from even the interiors of the region in bulk and reused its components - like columns, doors, doorframes, rafters and wall plates to create the "Kerala" ambience in resorts.

Neither the recent Vastu consciousness, the proponents and guardians of traditional architecture, nor the government with their defunct heritage commissions and guidelines could do anything about these buildings that are integrated with local histories and craftsmanship, that are of immense heritage value to the region.

There are rules that gives provision to the local bodies, to document and preserve the important heritage buildings within their jurisdiction. If the local bodies or the politically powerful Nair service societies,or at least the respective families of these tharawads do not take the initiative to preserve and reuse appropriately, all of these would vanish as pieces to entertain tourists.

References:

1. Urban Process in Kerala, T. T. Sreekumar

2. Marriage and the Family in Kerala, Fr. J . Puthenkulam

3. C.D.S. working paper by K.C. Zakariah, E.T. Mathew

4. Impact of Migration on Kerala's Economy and Society, S. Hrudayarajan

The Music legends are back


M.S. Viswanathan, T.M. Soundararajan and P. Suseela came together after 15 years, to record a song for ‘Valiban Sutrum Ulagam.’

Photo: S.S. Kumar 
 
Nostalgia: (From left) P.Suseela, T.M.Soundararajan and M.S.Viswanathan.

After nearly 15 years, three giants — M. S. Viswanathan, T. M. Soundararajan and P. Suseela — came together to record a song for the film, ‘Valiban Sutrum Ulagam,’ produced by Jai Sakthi Creations.

Unfortunately, the first time the power went off. So the recording was fixed for another day. This time, everything went off without a hitch and the three experienced singers finished the job in less than three hours.

The first pallavi, ‘That Boot Thanjavuru, Thamukadikira Thalam Kettu Nakooda Aadaporaendi’ went off smoothly and quickly. Soundararajan said (about Viswanathan), “He knows my style of singing. Normally, a music director would want the singer to sing it his way, but MSV let me sing it my way and then corrected it to suit him. That is why his compositions are still fresh in the minds of the public.”

At one stage, Viswanathan wanted another take and TMS said he was ready to sing it any number of times to improve the song. And he sang… till the music director was happy.

P. Suseela finished her portion in an hour. She remembered how in the past they hopped from studio to studio to record a song. “I was finishing a song for MSV when director Sridhar arrived. He heard the tune composed for his film ‘Ooty Varai Uravu.’ It was a solo number (female), but he did not like it. In no time MSV brought his harmonium and started to compose a new tune, which was recorded the same night and we all left the studio at 2 a.m. The song was ‘Thaedinen Vandhadhu’ and the shooting was held the next day.”

TMS said that MGR used to join them for lunch. “On the day of recording, lunch for 15 persons would come from MSV’s house. The fish kuzhambu, in particular, would be very tasty. During his shooting schedule, MGR used to ask whether MSV was around and join us for lunch.”

When MSV was asked whether he remembered the last time all three of them had come together, he said, “We joined together to create music to make people happy. I do not remember anything other than that. I am thankful to the Almighty for this creativity.”

On the idea of bringing the legends together, writer-director A.R.Lalithasamy said, “I wanted to do a commercial movie with all the elements of an MGR film. So I started work on a script and wanted M.S.Viswanathan to score the music. The lyrics have been written by Vaali and Kamakotiyan. We wanted to record a song sung by the evergreen singers, TMS and P. Suseela. We told our music director who readily agreed to it and now, we have a good number. It will be shot soon and the film is expected to be released next year.”

The story is about a doctor, who invents a new drug to cure a certain disease. The doctor wants the formula to be given to the Government so that it will benefit the public. But his partner wants it to be sold to another country. Then the doctor is killed. This thriller has all the commercial ingredients to be a box-office hit. The hero of the movie is MGR Siva and the heroine, Meenakshi. The cast includes MGR Hari, Latha, Manorama and ‘Vennira Adai’ Murthy. The story, screenplay, dialogue and direction are by A.R.Lalithasamy.

Unforgettable encounter - Samvritha sunil


Samvritha Sunil talks about a chance encounter with Kozhikode Santha Devi at a venue of the IFFK.

Photo: Rakesh 
 
Bridging generations: Kozhikode Santha Devi and Samvritha Sunil.

Life is studded with personal milestones. First day of class. First relationship. First job. First viewing of ‘Cinema Paradiso’ … Whether sweeping or intimate, milestones all have more or less the same effect down the road; changing some aspect of the way you look at the world around you. One such epiphany, the last of many to take place during the 13th International Film Festival of Kerala, was a chance meeting with veteran actor Kozhikode Santha Devi.

I was about to leave after the screening of ‘Thirakkatha’ when some of my friends working in a committee for IFFK called me for a quick get-together. I dropped into Kairali Theatre and saw an informal gathering around Santha Devi who had come to meet the Chairman of Kerala State Chalachitra Academy, K.R. Mohanan. I joined the group. But she did not recognise me though we had worked together in ‘Nottam.’

Inspiration

Great conversationalist and actor, she was responding to a volley of questions regarding her life and work. Episodes of an artistic life unfolded before us. Sepia-tinted memories of struggles in her personal and professional lives poured in – of tragedies in the family, of being taken for granted. Miniscule or no compensation, minimal recognitions, thankless and unsupportive families – yet 50 years of hard work and still continuing in full fervour. I was amazed at the way it was presented..., the way with which she transformed her woes into mockery.

That indeed was an overdose of inspiration.

She reminisced about her association with M.T. Vasudevan Nair, Baburaj and her husband, singer Kozhikode Abdul Khader. After two hours of infotainment, I left the place and later found out from friends about the agonising climax of her visit to the IFFK. As a gesture of their affection for the veteran actor, some of the IFFK volunteers collected money to give her. However, she left the venue before they could do it. They eventually gathered from the Chairman that she had landed there to borrow some money since she did not have the money to travel back home.

Now, as I slip into my everyday routine, the verses she recited keeps echoing in me… ‘Mannilulla kannunerin choodariyamo, Maanavante nenjilezhum novariyamo, Veenadinja ponkinavin kathayariyamo, Paalarnoren aathma gaanam, Njan maathramanipol mookam...’ (‘Nee endhu araiyuunuun neela thareamenin’ composed by P. Bhaskaran, tuned by Baburaj and sung by Kozhikode Abdul Khader). The evocative lines spoke about the pain of rejection, of alienation and of fallen dreams and loneliness.

Now, I realise that the overwhelming feeling I got when I recall those lines and the meeting, was my notions of life being forcibly, brutally enlarged.

Veteran of many stages

Kozhikode Santha Devi is a national award winning actor. Starting off in 1950, she acted in more than 450 films in supporting roles. She has worked with veterans like K.T. Mohammed, Thikkodiyan, T. Damodaran, and M.T Vasudevan Nair. She was married to the late Kozhikode Abdul Khader, a singer.

Santha Devi was awarded the life time achievement award of Kerala Sangeeta Nataka Award in 2005.

She still continues to work in films and television.