Showing posts with label ernakulam. Show all posts
Showing posts with label ernakulam. Show all posts

Monday, 22 December 2008

Filmi vestments


A brand new address for those looking for some trendy couture


 
FashionAn ensemble by Anita Dongre

Fashion and Bollywood go hand in hand. Bollywood inspires fashion and creates trend making them popular at the same time.

In early Bollywood days, Dev Anand popularized full sleeves top collared shirts. Leg-hugging pyjamas and no side-split kurtis were a rage with college girls in 60s.In the early 90s Madhuri Dixit , created a trend of flared and flowing salwar kameezes. Even today fashion is largely being dictated by Bollywood, in India .

Bollywood connection

Vidula Soorej, bring this essence, through her store ‘Vesta’. Vesta has tied up with a few designers who create fashion in Bollywood, thus bringing you the latest from the fashion capital. Some of the designer labels are AND by Anita Dongra, Thalisman, Anuradha Ramam, Tailor Bird and other up-coming designers like Shibani and Deepika. The store showcases chic knitted indo-western tops and kurtis from AND, saris from Anuradha Ramam to make a style statement like Kiran Kher, salwar kameezes by Thalisman for that glamorous look of Shabana Azmi. Also available are fabrics to make your own ensemble.

A collection of handbags and foot wears to co-ordinate with your designer outfit is also on hand. The store has the prĂȘt lines of these designers, in keeping with the taste and preferences of the city.

Vesta will also provide customised dress fittings and a tailoring centre. “We have trained tailors who can understand and provide our customers with the latest trends and fashion” say Vidula Soorej. Apart from this personal style consultation will be given by qualified fashion designers.

The store is located at 28/124, Panampilly Nagar. Its brightly coloured interiors, fancy lighting and the entire feel of the store surely gives you a glimpse of the glitz and glamour of Bollywood. With Christmas and New Year just around the corner, this partying season Vesta is surely a treat to all Kochiites!

Sunday, 21 December 2008

Arbitron setting up technology centre

Arbitron of the U.S. is in the final stages of setting up its fully owned subsidiary, Arbitron India, in Kochi.

Arbitron is an international media and marketing research firm serving the media; radio, television, cable, online radio and out-of-home as well as advertisers and advertising agencies in the United States and Europe for the last sixty years. The Kochi centre, with an investment of over ten million dollars, is to come up at Tejomaya, L & T IT park inside Infopark. The centre will be formally inaugurated on January 5 by Steve Morris, chairman and President and CEO of Arbitron Inc.

Talking to reporters Shilen Sagunan, managing director and Vijoy Gopalakrishnan, manager (Analytics) of Arbitron said the Kochi centre would be set up as a world class facility for software engineering. It will play a key role in the development of technology and providing operational support for the implementation of Arbitron’s flagship service, Portable People Meter and other products which are being installed throughout the US and other countries.

Answering a question, they said the global meltdown has not affected companies like Arbitron, which continues to be on a growth path and is going on recruiting people. The centre would employ 280 technocrats in the beginning and is expected to double this number within a year .

Saturday, 20 December 2008

13th IFFK to conclude today

The 13th edition of International Film Festival of Kerala will conclude today, with the closing ceremony that will be held at the Nishagandhy Auditorium in the evening.

State Cultural Minister M S Baby will give away the awards which will be followed by a Sufi concert by Zila Khan and the screening of the award winning movie.

Apart from IFFK awards, Natpac and FIPRESCI awards will also be given away in the function. Films like Machan, Yellow House, Photographer and My Marlon and Brando are the hot favorites in the popular awards section which will be selected after counting the popular votes.

Films like Parque Via, Dreams of Dust, Hafez and Postcards from Leningrad are among the front runners for the jury awards.


Striking a balance between cost and demand

Can more attention be paid to affordable housing under the present market conditions?



Beyond reach: The Kochi skyline dotted with highrises. The question of affordability has come to the fore in these times of economic hardship.

Affordable housing is a term being increasingly used these days. But how is affordability defined? That, probably, has been keeping the builders as well as their clients guessing. The builders feel that they are definitely making products in an affordable range and the buyers think the prices have to come down.

As the global financial crisis is making its effect felt in every sector, housing is definitely a major sector that has been hit. The builders, the banks, the investors, the workers, construction material dealers… it has affected a whole range of people. Perhaps, it is against the backdrop of such a crisis that the term affordable housing has come up strongly.

According to National Sample Survey figures, it is estimated that the country has a shortage of 2.5 crore homes. So, the apparent sluggishness in the market is not because of a lack of demand. But rather the demand is more in the lower income group.

Wait and watcg

The builders will not agree that the luxury housing market has stagnated somewhat. They will prefer to say that customers in this section are adopting a wait-and-watch policy.

As inflation has dropped to some extent, people have come to expect a further fall in prices. But, there is really no such scope in Kerala, builders say. As long as the land component cost is as high as Rs. 600-700 a square foot, it is going to push up the prices considerably, says George E. George, chairman of the Kerala Builders’ Forum.

The cost of construction has not come down yet. It is only the price of steel that has come down by about Rs.10-15 a kg, which is not much compared with the constant increase in its price during the last couple of years.

Investors are afraid to come forth in the crisis period and are unsure whether it will be better to invest now or later. The funds need channelling and the builders are making an all out effort to get them flowing. Even as the Kerala Property Show in Dubai held a while ago was not much to talk about compared with the response the shows had generated earlier, the builders are drawing up aggressive strategies for another show coming up in Kochi next week.

“We work on narrow margins,” says Kunnel Antony, secretary of the forum. People are looking for better opportunities because they feel that prices have come down. Actually, builders have to cut thin on the existing margins, he added. The builders would like to bring down the prices if the government cuts down on the taxes, he says.

Taxes account for about 33 per cent of the total value of property. If the rate of taxes comes down, the builders feel that prices will become more affordable. Along with this, there should be proper infrastructure development at places that have not witnessed prime real estate development. If the two go together, the builders will definitely be interested in venturing into housing for the low-income group, Mr. George says.

If affordable housing is pegged in the range of Rs.16-22 lakh for a 1,000-sq.ft house, it is still on the higher side for the poor. But certainly, there will be a lot of takers if housing at such cost is made available.

This can happen only if land becomes slightly cheaper. For this, one has to move away from the city limits. But people will not like to buy a house that does not have access to cities, Mr. George says. He argues that if infrastructure development is assured, there is no reason why builders will not take up housing for low-income groups. Transport and commuting facility remains the first priority in housing, he adds.

In metropolitan cities, such as Delhi and Mumbai, the governmental development authorities had taken the lead in providing housing for all sections of society. It is a different situation here altogether when the government agencies have not played their role.

The Planning Commission estimates that the demand for houses in the next four years will be from the lower income groups, which experience 90 per cent of the shortage.

As the urban demographics show that over one-fourth of the poor population lives in cities, the planners and the builders have to play a role in providing affordable housing here.

It is estimated that the investment for meeting the housing demand is going to touch about Rs.4,000 crore. The builders may like to take a cue in changing trackas the number of families that would start earning more is likely to go up considerably. Hence, demand for small houses will go up proportionally.

Banks’ stand

The banks are perhaps the next in line to look for a booming housing sector. “We are definitely looking expectantly with a cut in interest rates for home loans,” says a banking professional in a private sector bank. Over the last two years, the lending rates had gone down to as low as 7-7.5 per cent and it is hovering around 12 per cent now. “Any individual, specially the salaried class finds it difficult to pay up the increased EMI. The bank would like to keep the lending rate at minimum so that its non-performing assets do not swell,” he says.

Unless customers opt for fixed rate interest, the monthly payments will become a big burden, he added. But, the banks usually do not encourage customers to go for fixed rates for the loans. However, all the banks will not be able to lower the lending rates as nationalised banks do.

For the private sector, the atmosphere is not yet conducive to the lowering of the rates considerably, says the banker.

There should be some downward trend in the deposit rates for the banks to feel happy about lowering lending rates, he adds.